Social Media Crisis Management
Whether it’s a serious global issue like the pandemic or a negative comment about one of your products—crisis management is inevitable on social media. Audiences are no longer satisfied with brands that bury their heads in the sand.
Gone are the days when brands could make general PR announcements into a vacuum, or ignore customer complaints. What once would have been a private, individual complaint on the phone or in a letter is now an instantaneous, public comment that can be seen by all of your customers.
Brands are now more vulnerable to the court of public opinion than ever.
Sounds scary, right? We promise, there's good news coming.
Whether it's COVID-19 or a national experience, you need strategies and processes to follow on social media. Our expert team leads brands like Hyatt, Afterpay, Tripadvisor, W magazine and more and now we want to share those same best practices, templates, contracts etc. with you!